Source of an Epic FAIL
If you know the Creative Greenius you know that I am easily pissed off by the charlatans, greenwashers and pompous posers who prey upon the ill-informed and gullible and that’s exactly what Icelandic Glacial water is and does.
Unsolicited and unwanted I’ve now got to find a sustainable way to use this crap before I recycle their lying bottle which says the water is “Glacial” despite it actually not being. But hey, it was “inspired” by glaciers in much the same way its “carbon neutrality” is inspired by a cynical and phony marketing ploy.
Icelandic makes a big deal about being 100% carbon neutral which means they have a self-certification from a new certification company they set up and are the first “customer” of. But I’m betting they didn’t include the carbon footprint of shipping all the sample bottles to all the points of distribution for Times delivery people and then the footprint of all the cars and vans delivering all those subscriber papers inside of the plastic bags that were also required. And I’m guessing they’re not counting that jet fuel for the contest winner’s flight to Iceland. But hey, it’s the inspiration that counts, right?