L.A. Times Takes A Bath In Dirty Water With Icelandic Bottled H20 Scam

Source of an Epic FAIL

Image I’ve been seeing the bullshit full page ads for Icelandic Glacial water in the print edition of the  Los Angeles Times for months now and every time I do it pisses me off.  

If you know the Creative Greenius you know that I am easily pissed off by the charlatans, greenwashers and pompous posers who prey upon the ill-informed and gullible and that’s exactly what Icelandic Glacial water is and does.

icelandic waterI might have even kept it to myself if the shell that is left of the L.A. Times hadn’t delivered an actual bottle of this snake oil water right along with my newspaper last week.  

Unsolicited and unwanted I’ve now got to find a sustainable way to use this crap before I recycle their lying bottle which says the water is “Glacial” despite it actually not being.  But hey, it was “inspired” by glaciers in much the same way its “carbon neutrality” is inspired by a cynical and phony marketing ploy.

Icelandic makes a big deal about being 100% carbon neutral which means they have a self-certification from a new certification company they set up and are the first “customer” of.  But I’m betting they didn’t include the carbon footprint of shipping all the sample bottles to all the points of distribution for Times delivery people and then the footprint of all the cars and vans delivering all those subscriber papers inside of the plastic bags that were also required.  And I’m guessing they’re not counting that jet fuel for the contest winner’s flight to Iceland.  But hey, it’s the inspiration that counts, right?

Greenius Drinks L.A. Times’ Milkshake On Global Warming

But some scientists say that weaning the world off coal is crucial to slowing the devastating effects of climate change.

i-drink-your-milkshake

Really, Los Angeles Times? “Some Scientists?” That’s your report?  You actually printed that?

Is that the same thing as 99% of the world’s scientists? As in every major recognized science organization and association? Is that what you’re saying?  Is that what “some” is?

Because that sure doesn’t sound like what you’re saying.

It sounds like you’re saying that only “some” scientists think weaning us off coal is the single most crucial thing we must do to cut the greenhouse gas emissions that are driving us to a climate catastrophe.  It sounds like you’re saying that there’s even more scientists who think we shouldn’t.  It sounds like the Los Angeles Times is telling us there is still a viable debate on this subject.

And if you’re saying that, then you’re simply full of shit and wrong and it’s my job to call you on it.  Sorry, but it’s too late in the game for polite language.

News FAIL – L.A. Times Blows Global Warming Story

state-newspaper-excusesThe L.A. Times has a newsbreaking interview with new Secretary of Energy Steven Chu in this morning’s paper. Secretary Chu gave the Times an exclusive Tuesday and the paper says he warned about the threats from climate change more “bluntly” and in more “dire terms” than he ever has before.

But don’t look for this big story on the front page because it’s not there. It’s buried in the California section and it’s given just a fraction of the ink that the “news” about the tiny town of Newman gets for its move to ban a book with too much cursing in it.

If you want to hear some real serious cursing you should be hearing the string your Creative Greenius is putting together over what a lousy job the Times is doing with the biggest story of our generation.