GREENIUS ON PATCH.COM: Hey, Hermosa Beach Chamber of Commerce, I’ve Got Your New Direction Right Here!

The Hermosa Beach Chamber of Commerce¬†quietly parted ways with its executive director last week, telling local reporters only that it wanted to embark on “a new direction” that would include “more community outreach and more collaboration with local businesses and city government.”

Well I’ve got just the new direction the Chamber is looking for.

It’s a direction totally in line with its mission to “promote, educate and organize the businesses which serve our residents” and will instantly deliver on its desire for community outreach and collaboration with both businesses and city government.

The Green Idea City movement has been slowly building since the Hermosa Beach City Council embraced it at its January goal-setting workshop, as then-Mayor Michael DiVirgilio outlined in his March article in the Daily Breeze.

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Greenius on Biking Our Way Toward a Carbon Neutral Fiesta

After the overwhelming success of the inaugural bicycle valet operation at the Memorial Day Fiesta Hermosa, filling our free parking lot to capacity for all three days, those of us who worked to make it happen set our sights even higher for the upcoming Labor Day Fiesta.

Even though we took care of 800 to 1,000 bicycles per day over Memorial Day weekend, and made visiting the Fiesta a no-hassle, groovy good time for all those riders, we’re not satisfied.

We are now looking to park three times that many bikes each day over Labor Day weekend. Imagine us taking 7,000 to 9,000 cars off the roads over those three days and replacing them with bicycle riders.

How’s that for a greenhouse gas cutting vision?