If you’re like me you would have found yesterday’s gathering in Santa Monica a very sexy day at the beach. And by sexy I mean hot and arousing, the way I get when serious people talk serious talk about renewable energy, about the revolution that’s needed to respond to climate change and about the reality of current world situation. You know, the kind of stuff never discussed on television or in the newspapers anymore. The kind of stuff that transcends the bread and circuses offered to the masses today.

But let’s face it, I’ve got a pretty unconventional sense of sexy and as one of the ace marketers of my generation I know what brand of sex sells best to the people. That’s why I’d always like the features and benefits of any product I introduce to the mass market to be pointed out by someone like the young woman in the sunglasses above. Having the world’s greatest car is nice. But knowing how to sell it best is the kind of genius I can appreciate.
Continue reading ➞ That Super Sexy Clean Tech Roundtable, Part II of a Greenius Exclusive


I’m beginning to think that Ted Lieu only co-authored AB 920, the Feed-In Tariff bill as window dressing in order to try to pad his environmental resume.
Overall it was a good workshop with lots of solid basic information for people who don’t know much about solar but are considering a solar electric system. Javier Burgos, a Project Manager with the SCE’s California Solar Initiative program gave a nice, if overlong and overwordy PowerPoint presentation.




After a decade in the solar power installation business, Bradley Bartz is tired of being Mr. Nice Guy. He’s tried the sugar and honey approach for ten years but instead of catching flies he’s caught hassles and obstructions from local Southern California city officials who haven’t kept up with modern technology and remain both ignorant and adversarial when it comes to helping their citizens go solar.