Source of an Epic FAIL

I’ve been seeing the bullshit full page ads for Icelandic Glacial water in the print edition of the  Los Angeles Times for months now and every time I do it pisses me off.  

If you know the Creative Greenius you know that I am easily pissed off by the charlatans, greenwashers and pompous posers who prey upon the ill-informed and gullible and that’s exactly what Icelandic Glacial water is and does.

I might have even kept it to myself if the shell that is left of the L.A. Times hadn’t delivered an actual bottle of this snake oil water right along with my newspaper last week.  

Unsolicited and unwanted I’ve now got to find a sustainable way to use this crap before I recycle their lying bottle which says the water is “Glacial” despite it actually not being.  But hey, it was “inspired” by glaciers in much the same way its “carbon neutrality” is inspired by a cynical and phony marketing ploy.

Icelandic makes a big deal about being 100% carbon neutral which means they have a self-certification from a new certification company they set up and are the first “customer” of.  But I’m betting they didn’t include the carbon footprint of shipping all the sample bottles to all the points of distribution for Times delivery people and then the footprint of all the cars and vans delivering all those subscriber papers inside of the plastic bags that were also required.  And I’m guessing they’re not counting that jet fuel for the contest winner’s flight to Iceland.  But hey, it’s the inspiration that counts, right?

Continue reading ➞ L.A. Times Takes A Bath In Dirty Water With Icelandic Bottled H20 Scam